It is possible to turn your product into a service - this reaches out to your consumer on a more personal level and imparts your unique knowledge upon others.
A simple example can be seen at Bunga Telur. The entrepreneur caters for the Malay wedding market, designing a range of guest favours and other decorative trinkets that are usually suited for the wedding ceremony.
Besides the usual products you would see on any e-commerce site, Bunga Telur also converts their knowledge into a service - workshops, as seen on the main page.
What is important too, is that information is concise: description of the workshop, location, time, date and number of available seats. This provides ample information for the visiting customer - whether or not she / he would be interested in participating in such a service.
Turning a product into a service also enable multiple income streams. One, from direct sales of products off the website and through the workshops that are on offer.
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